BSc MASS COMMUNICATION

PROGRAM OVERVIEW : B.Sc. Mass Communication program is designed to train the young minds to acquire knowledge in the functions and processes of mass media. The program entails all major components of mass communication including Print, Online and TV Journalism, Social Media, Film, Radio, TV production, Graphic Designing and Animation, Photography, Cinematography, Event Management, Advertising, Corporate Communication, Public Relations and research. Student are rightly exposed to both theory and practical aspects of media and trained to critically understand its applications. The USP of the program lies in the hands-on approach with the latest audio-visual media equipment used in the industry. The speciality of this program is, the exposure to various media houses along with eight months of internship to complete the 360· learning process which the syllabus offers to the students. The classroom assignments and individual projects add to student’s portfolio for reference during their career interviews.

BSc MASS COMMUNICATION - COURSES

FIRST YEAR

SEMESTER – I

SL No. Subjects Credits
1 English Language & Soft Skills 3
2 Introduction to Media & Communication Studies 3
3 Introduction to Audience Psychology, Art & Aesthetics 3
4 Introduction to Journalism 3
5 Elements of Film 4
6 Graphic Design for Print Media 5
Total Credits 21

SEMESTER – II

SL No. Subjects Credits
1 Introduction to Advertising 3
2 Introduction to Television Production 4
3 Mass Communication Theories 3
4 Writing for Media 4
5 Digital Radio Production 3
6 Digital Still Photography 3
7 Summer Internship Program - 1 (Two months) 6
Total Credits 26

SECOND YEAR

SEMESTER – III

SL No. Subjects Credits
1 Media Culture & Society 3
2 News Reporting & Anchoring 4
3 Introduction to Corporate Comm. & Public Relations 4
4 Motion Graphic Design 5
5 Digital Video Editing 3
6 Environmental Studies 3
Total Credits 22

SEMESTER – IV

SL No. Subjects Credits
1 Communication for Development 3
2 Digital Marketing & Social Media 4
3 Advanced Print & Online Journalism 5
4 Entertainment Television 5
5 Visual Effects 5
6 Event Management 4
7 Summer Internship Program - 2 (Two Months) 6
Total Credits 32

THIRD YEAR

SEMESTER – V

SL No. Subjects Credits
1 Media Research 6
2 Media Law & Ethics 3
3 Public Relations - Practical 4
4 Documentary Film Production 4
5 Educational Media Design & Production 3
Total Credits 20

SEMESTER – VI

SL No. Subjects Credits
1 Final Internship (4 Months) 12
2 Final Project & Viva 5
3 Comprehensive Study 4
Total Credits 21

OTHER EDUCATIONAL ACTIVITIES INCLUDE (BESIDES 142 COMPULSORY CREDITS)

A FIELD VISITS & OUTBOUND LEARNING TOURS
B CONFERENCE, SYMPOSIUM, CULTURAL FEST, STUDENT CAMPAIGNS AND PROJECTS
C INTERNSHIP IN SPECIALIZED FIELD OF COMMUNICATION AND MEDIA
D ONE TO ONE FACULTY MENTORING
E HANDS ON EXPERIENCE ON GADGETS
F LEADERSHIP OPPORTUNITIES & TEAM WORK
BSc Mass Communication- All Total Credit Calculation
SL No. Year Wise Total Credit
1 1st Year 47
2 2nd Year 54
1 3rd Year 41
Grand Total 142
** Workshops & guest lectures will be arranged on specific field of learning.
** As per the need of the industry, subjects may be included or dropped.