COURSE OUTLINE FOR MA MASS COMMUNICATION

M.A. Program offers hands-on approach that allows students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners. Through acquisition of theoretical knowledge and extensive communication skills in Print, Online, Television Journalism, Social Media, PR & Corporate Communication, Advertising, Photography, Film, Television, Radio, Graphic Designing and Animation, Media Management, Event Management and Research, the program encourages students to adopt creative, professional and scholarly approach to media practices. The post-graduates of Mass Communication distinguish themselves in a diverse media related careers such as Journalists (TV, Print and Online), Television program Producers, Film Directors, Documentary Filmmakers, Reporters, Editors, Camera Persons, Production & Graphic Designers, Advertisers, Public Relations Managers, Event Managers, Media Managers, Social Media and Digital Marketing Experts, Scriptwriters, Researchers & Media Educators. The research activities, projects and assignments help students to showcase their accomplishments in media and communication.

MA MASS COMMUNICATION COURSES

FIRST YEAR

SEMESTER – I

SL No. Subjects Credits
1 Communication Theories 3
2 Cinema & Popular Culture 3
3 Media Management & Economics 3
4 Designing for Print & Digital Media 5
5 Advanced Journalism 5
6 Digital Still Photography & Digital Cinematography 4
7 Audio Engineering & Radio Production 4
Total Credits 27

SEMESTER – II

SL No. Subjects Credits
1 Environment & Development Communication 3
2 Corporate Communication & Public Relations 3
3 Communication Research 4
4 Script Writing 3
5 Television Production 5
6 Social Media & Convergent Journalism 4
7 Digital Video Editing 3
8 Summer Internship Program 6
Total Credits 31

SECOND YEAR

SEMESTER – III

SL No. Subjects Credits
1 Media Entrepreneurship 3
2 Advertising Practice 3
3 Media Law, Ethics & Human Rights 3
4 Dissertation 5
5 Digital Film Making & Visual Effects 5
6 Digital Marketing & Communication 3
Total Credits 22

SEMESTER – IV

SL No. Subjects Credits
1 Final Internship (4 Months) 12
2 Final Project and Viva 5
3 Comprehensive Study 4
Total Credits 21

OTHER EDUCATIONAL ACTIVITIES INCLUDE (BESIDES 142 COMPULSORY CREDITS)

A WORKSHOPS, INDUSTRY TALKS & SKILL ENHANCING COURSES
B FIELD VISITS & OUTBOUND LEARNING TOURS
C CONFERENCE, SYMPOSIUM, CULTURAL FEST, STUDENT CAMPAIGNS AND PROJECTS
D INTERNSHIP IN SPECIALIZED FIELD OF COMMUNICATION AND MEDIA
E ONE TO ONE FACULTY MENTORING
F HANDS ON EXPERIENCE ON GADGETS
G LEADERSHIP OPPORTUNITIES & TEAM WORK
GRAND TOTAL = 27+31+22+21=101 CREDITS*
** Workshops & guest lectures will be arranged on specific field of learning.
** As per the need of the industry, subjects may be included or dropped.

Note: The students will have a 3-month long internship at the industry during the 4th semester. They would also prepare the dissertation side by side with their guides and submit the same by April first week for evaluation. The mode of working on dissertation will start from second semester with the paper on “mass media research.”

MODE OF DELIVERY OF THE COURSE

For every credit, which is 10 hours, the student is expected to put in 10 hours of pre-course and 10 hours of post-course. In addition, there will be screenings of films and workshops/guest lectures scheduled as per availability of the resource persons. A student will do 130 credits totally to get his/her MA in Mass Communication with specialization in Print journalism, TV production, Advertising & PR and Film.